South Beach - Surf Club

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The South Beach's design honors a distinctive, rectangular case shape (aka "Tank") that was born during the Age of Art Deco and endures to this day. A tribute to geometric shapes and patterns, the vertical troughs of the case mimic many of the façades of the historic neighborhoods iconic structures with their concave, convex and angular details. Named to honor the "original" Surf Club that was built by tire tycoon Harvey Firestone in 1930 and still operating today at 9011 Collins Ave. It quickly became the playground for the rich and famous. It was notorious for having liquor on the beach during Prohibition, a massive swimming pool adorned with cabanas and a variety of themed galas that featured everything from live elephants to tables made entirely of ice. It was over-the-top extravagance that set the stage for what South Beach and Miami Beach would become in the years that followed. The South Beach - Surf Club is for people who love bold and vibrant colors. This fun in the sun dial features a clean, silvery/white dial with touches of yellow, teal and pink; colors synonymous with South Beach and tropical Deco. Keeping with the pool party vibe, this watch is paired with a textured, white rubber strap that is soft, comfortable and fully water resistant. A milanese/mesh bracelet is also included with the watch and a variety of other colorful straps are available in the shop.