Ways

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Sometimes ridiculous ideas lead to ridiculous outcomes, and sometimes they lead to surprisingly elegant watches like the Ways. It began when the Omen was laid on its flat side like a little sideways desk clock. Naturally, one wonders: What if the clock isn't sideways even when the watch is? What if the clock could rotate to be the ideal viewing angle for any use case, whether it's being a desk clock, driving watch, sewing watch, tinkering watch, or even watching watch? Throughout its 120° rotation, the circular front half has a satisfying click at each minute angle (every 6°). Designed by Christo Logan