Massena LAB Uni-Racer Cruise
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Price TierVisit the brand's site for current pricing
Three years in the making, the Massena LAB Uni-Racer is a testament to the art of defying the rules and creating a timepiece informed by the past, but with a Big Eye on the present. The Uni-Racer is a 21st-century interpretation of a mid-century classic, with each detail of the watch painstakingly re-edited for the modern watch wearer. The Uni-Racer features a 39mm stainless steel case, finished horizontally for added visual interest. Massena LAB is proud to offer the Uni-Racer available in three new colorways, each evoking its own sense of adventure: Cruise , Safari , and Rally . The deep blue dial of Cruise features two silver and turquoise subdials: a "Big Eye" 30 minutes counter and a small seconds counter. Taking a closer look, the wearer can appreciate the specific and shifting blue color of the subdial hands, which was achieved through an arduous process of using traditional hand heating, oxidation, and other metal treatments. A keen eye will notice the engraved "M" logo in the acrylic crystal, reminiscent of the old days. As the company names implies, the Uni-Racer was created through a process, much like a laboratory experiment, but the final product is a timepiece that is meticulously crafted, rich in details and history, and intended to be a new cult classic beloved by connoisseurs and casual watch fans alike. Free express worldwide shipping.
Who this watch is really for
strong dataBest for
- Collectors looking for a cleaner, dress-leaning independent watch rather than another pure sports watch.
- Buyers who care about Swiss-style movement credibility and long-term service familiarity.
Skip if
- You need a swim-ready sports watch with more water-resistance headroom.
- You want quartz convenience with minimal setting, winding, or service concerns.
Value note: The value case is helped by a familiar Swiss-style movement platform at the high-end level. The rest comes down to finishing, fit, and whether the design feels distinct enough.
