Pook Watches

Pook Watches: Design with Intent

Pook Watches has the sort of story that gives the watches more weight than specifications alone. Watch designs are born from an idea, which is refined into a design and from there into a watch manufacturing process. First a technical design is developed and then finally a production test model.

It gives the collection a sense of direction before you even start comparing models. The production test model is then used to produce the parts needed for series production, with the possibility of modifications. The more you look, the more the small decisions start to become the reason the brand works.